Joanna Lumley and M&S launch new community involvement project
Few celebrities have as much credit in the public’s affection bank as Joanna Lumley, and it looks like she’s about to make another hefty deposit as she joins forces with M&S to launch their new Spark Something Good campaign.
What’s it all about?
The idea is to inspire staff and customers around the country to grab a shovel, paint brush or generally get out there and help to do something good in the community.
The campaign was launched with a project to complete 24 community initiatives around the capital in just 24 hours. It’s hoped that some of the company’s 34 million customers will follow their lead and do something good. The projects included transforming a dis-used rooftop into a colourful children’s play area, renovating a community farmyard and providing a new dining room for a soup kitchen.
Further plans for 24 more towns around the UK and Ireland have already been set in motion. These will be kicking off at various points throughout the next year and aim to make a big difference to the communities and locations that have been targeted.
What they had to say
Joanna Lumley was joined by CEO of M&S Marc Bolland at the launch. She said: ‘This isn’t just about today or even tomorrow. It’s about the cumulative effect of people giving back to their community over time. We want to make people happy and spark a relay of good deeds across the nation and we need your help now. The potential is simply enormous.’
How do I get involved?
You can find out more about the Spark Something Good project by visiting the website at http://www.marksandspencer.com/getinvolved.
There are lots of ways you could help your community. From volunteering at an old folks home to lending your skills to help create better disabled access. Even if it’s just your time you can spare, there are plenty of people in your community who would benefit from your friendship and companionship. Get involved with the project online and find out how you could make the place where you live better.